Communications are a challenge for every building, every board, and every management company. On the one hand, you have information you routinely want or need to get out to residents and owners — upcoming events, changes in policies, season reminders, recaps of accomplishments, or newsworthy local stories. On the other hand, you know the time-consuming challenge of putting together a good, professional looking newsletter.
Edge by Melinx’s Newsletter Writer takes away the pain and give you impressive results that project the high standards of your building. It can even generate new sources of income by using the Ads by Melinx feature.
Edge by Melinx’s Newsletter writer, which is used for creating and publishing newsletters, is integrated into the Edge system. This means that the distribution list is always up to date and never requires additional maintenance. In addition, you can choose to use Edge’s demographic information so that you can target the newsletter to specific populations (e.g., residents, owners, non-resident owners, and staff). Being integrated also means that upcoming events are pulled into the newsletter to create automatically the Calendar of Events — that means there’s never a mismatch between the calendar and the message board on the time and place of events. And it means that by using email distribution, you can send out immediately a full-color, unlimited-length newsletter at no cost and without the hassle and delay of printing. (If you need a printed version, just send your newsletter to your printer.) It’s a great way to publicize last month’s social events and to promote the benefits of living in your building.
The Newsletter Writer also makes it simple to create articles and lay them out in a consistent, professional format. As article ideas come up, they can be added to the article folder. From that point forward and as time permits, you or others can edit, expand, and update the articles until they are ready for publishing. Photos, graphs, and artwork can be added to stories at any point. Perhaps an article begins with a photo of an interesting feature of your building; later, someone sketches out the outline of an article to go with it; and later still, the full article is written.
When it’s time to publish your newsletter, simply click the articles you want to use in the next issue, and indicate which section (and order) you want them to appear. The Newsletter Writer will automatically layout your newsletter and build a table of contents with links. If needed, click to send the entire newsletter out for pre-publishing review. When you’re ready to publish, it only takes a few more clicks before a professional looking newsletter pops into the mailbox of your target audience.
Ads by Melinx takes the process one step further by allowing you to leverage the value of your confidential email list. This feature adds to your newsletter a “Service Directory” that contains paid advertising that you approve. The ads can range from personal trainers, to local restaurants, to real estate agents and their listing of units for sale or lease in your building. This cooperative program with Melinx provides buildings with a new but discrete way to monetize the value of their community while providing additional helpful information to their audiences.